As a DRTV marketer, reducing chargebacks a critical component to the financial health of your business. Essentially, chargebacks were created to protect consumers against spammers – and these chargebacks are heavily in favor of your customers.
In the world of DRTV marketing, a big part of any product’s success is found in efforts made to elevate and differentiate your brand from competitors. Quality matters, on all sides of the equation, and works to help your company stand apart. DRTV customer service is simply no different.
DRTV marketers, take note: Canadian consumer confidence has experienced a recent increase and this market is currently taking advantage of cross-border shopping in the U.S.
When creating and conducting your DRTV marketing campaign, you need to hire multiple companies involved in the following three categories:
DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.
When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.
DRTV shipping delays rank among one of the top reasons for customer dissatisfaction. And, as you know, customer satisfaction makes or breaks your business.