Car Trunk Delivery: The Future of Direct-To-Consumer Shipping?

   

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“75% of all consumer orders get delivered to the home, but 25% get delivered to alternative locations,” according to a 2014 UPS survey conducted by ComScore.  Those alternative locations include offices, carrier retail stores, retail outlets, and now lockers—but it overlooked an option: your car’s trunk.


This may sound crazy, but it’s being tested right now in Germany.  Audi, DHL, and Amazon have partnered together on a logistics test they call “Audi Connect Easy Delivery.”

Here’s how it works.  As an Audi driver, you register for the service, and instead of entering your physical address, you indicate your car.  (If this catches on, website shopping carts will need an upgrade.)

When the DHL delivery truck receives the package, your car shows up on its GPS device as the delivery location.  The DHL driver is given a one-time access code to open your trunk, and voila!

The Comscore survey notes that “while home delivery is still preferred by a majority of online shoppers, many are embracing alternative delivery locations and ship to store options.”  As we all continue participating in an eCommerce order fulfillment evolution, it will be interesting to see if delivery to our cars will become commonplace.

What do you think?  Is this something you would use?

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About The Author

Patrick Moulton specializes in logistics and marketing with 15 years of industry experience. He is currently enrolled in the USC Marshall School of Business Executive MBA program.