DRTV Marketers: How To Reach New Customers In Canada

By Patrick Moulton | Thu, Oct 02, 2014

DRTV marketers, take note: Canadian consumer confidence has experienced a recent increase and this market is currently taking advantage of cross-border shopping in the U.S.

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DRTV Marketing: The Vendors You Need For A Successful DRTV Campaign

By Patrick Moulton | Thu, Sep 18, 2014

When creating and conducting your DRTV marketing campaign, you need to hire multiple companies involved in the following three categories:

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DRTV Marketing: How To Strike The Right Delivery Speed Balance

By Patrick Moulton | Thu, Sep 04, 2014

As a DRTV marketer, the decisions you make about fulfillment and shipping significantly affect your customer service cost.

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DRTV Marketing: Simplify Your Direct And Retail Order Fulfillment

By Patrick Moulton | Thu, Aug 21, 2014

DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.

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Two Key Reporting Differences Between DRTV Marketing And eCommerce

By Patrick Moulton | Thu, Aug 07, 2014

When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.

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How To Get Your Successful Direct Response TV Product Into Retail

By Patrick Moulton | Thu, Jul 24, 2014

A successful direct response TV campaign is capable of opening the doors to profit-producing retail sales. In fact, typical direct response TV products that go to retail have the potential to sell an average of five to 10 units in retail for every one unit sold via infomercial.

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DRTV Shipping: 5 Effective Tips For Communicating With Your Customers

By Patrick Moulton | Thu, Jul 10, 2014

DRTV shipping delays rank among one of the top reasons for customer dissatisfaction. And, as you know, customer satisfaction makes or breaks your business.

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The Benefits Of Investing In Warehouse Management System Integration

By Patrick Moulton | Thu, May 15, 2014

If you are selling a product in today’s competitive marketplace, you know that every differentiator counts. From lower pricing, additional features, better packaging, an engaging website experience and friendlier customer service, you want to stand out from your competitors and get the sale.

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Top 3 Myths About EDI, Debunked

By Patrick Moulton | Thu, May 08, 2014

Retail businesses, both large and small, benefit immensely from EDI integration. So why is there so much confusion around the topic?

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Is A Self-Serve Customer Service Strategy Too Good To Be True?

By Patrick Moulton | Thu, May 01, 2014

In the complex logistical world of the order fulfillment, DRTV marketing and eCommerce industries, customer service has become one of the most prominent differentiators between you and your competitors.

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