DRTV marketers, take note: Canadian consumer confidence has experienced a recent increase and this market is currently taking advantage of cross-border shopping in the U.S.
When creating and conducting your DRTV marketing campaign, you need to hire multiple companies involved in the following three categories:
DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.
When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.
A successful direct response TV campaign is capable of opening the doors to profit-producing retail sales. In fact, typical direct response TV products that go to retail have the potential to sell an average of five to 10 units in retail for every one unit sold via infomercial.
DRTV shipping delays rank among one of the top reasons for customer dissatisfaction. And, as you know, customer satisfaction makes or breaks your business.
If you are selling a product in today’s competitive marketplace, you know that every differentiator counts. From lower pricing, additional features, better packaging, an engaging website experience and friendlier customer service, you want to stand out from your competitors and get the sale.
In the complex logistical world of the order fulfillment, DRTV marketing and eCommerce industries, customer service has become one of the most prominent differentiators between you and your competitors.