DRTV Marketing: The Vendors You Need For A Successful DRTV Campaign


successful DRTV campaignWhen creating and conducting your DRTV marketing campaign, you need to hire multiple companies involved in the following three categories:

Product Design & Manufacturing
During product design and manufacturing, your DRTV campaign requires vendors to help you:

  • Design the product 
  • Create a prototype 
  • Patent the product
  • Produce professional designs

To execute DRTV marketing effectively, following partners are a necessity:

• An agency to design the advertising strategy
• A media buyer to purchase remnant television inventory

To carry out all of your DRTV fulfillment services for a successful campaign, you must team up with a:

  • DRTV fulfillment company
  • Customer service call center
  • Inbound call center
  • Merchant account
  • Payment processor

The biggest mistake DRTV marketing companies make is thinking that they must first work on product design, manufacturing and marketing – and that fulfillment services come after but not before. However, it’s highly recommended that you formulate a partnership with a DRTV fulfillment company right from the start.

Here’s why:

DRTV Fulfillment Service Makes Or Breaks The Success Of Your Campaign

Order fulfillment is about so much more than regulating your picking, packing and shipping costs. Your DRTV fulfillment company must integrate every component of your campaign, conducting communications between vendors and customers with service issues.

For example: If you select an operational partner that your DRTV order fulfillment company is not already integrated with, you’re most likely going to get charged for that integration (which is costly). Even after paying for the two companies to integrate services for you, there are risks involved in them understanding each other’s nuanced operations.

In this example, communication breakdowns are going to occur, errors are going to be made and, overall, it’s going to be costly for your DRTV marketing company – in terms of dollars, lost production time and unsatisfied customers.

Your DRTV Fulfillment Provider Streamlines All Operational Processes

Especially if you’re new to direct marketing, you must not assume that order fulfillment is merely preparing packages to mail out. The DRTV fulfillment function of your business involves inventory control, customer service, order processing and revenue collection. That’s why it’s important to find your fulfillment service partner first.

You should never air an infomercial before you know that the fulfillment company you’ve partnered with is totally capable of handling every aspect of these services (and with an overarching focus on attaining cost-effective efficiency).

The best way to achieve a seamless order fulfillment process for your DRTV marketing company is to partner with a service that already comes equipped with the experience, technology and processes required to operate a successful DRTV campaign.

When all of your DRTV fulfillment services are rolled up into one company, integration missteps creating mission-critical deficits are a non-issue. With one order fulfillment company, you achieve synchronicity for your telemarketing, fulfillment and customer service operations.

Streamlining these core aspects of your DRTV marketing business assures that you successfully bring your products to consumers while driving continuous growth.

Ready to partner with a fully integrated order fulfillment company to successfully kick off your DRTV marketing campaign? Call 800-808-3304 or click here to speak with a DRTV marketing expert at Moulton Fulfillment.


About The Author

Patrick Moulton specializes in logistics and marketing with 15 years of industry experience. He is currently enrolled in the USC Marshall School of Business Executive MBA program.