In many cases, the ultimate step in the lifecycle of a direct response product is to become a retail product. The extensive exposure generated by infomercials and/or short-form TV creates high levels of product awareness that retailers are eager to exploit. The income generated from retail sales often equals or exceeds income from DRTV.
The transition from providing products one at a time directly to an individual consumer to distributing tens of thousands of products to retailers must be carefully managed. Whether it's shipping to retail distribution centers or shipments made directly to the store level, Moulton offers marketers a demonstrated insight into the complex nature of shipping to retail outlets.
Retail fulfillment is extremely deadline sensitive and requires that goods be delivered at exactly the right place, at the right time and in the right way. Invariably, there is no margin for error. Often large mass mechandisers mandate use of EDI information technology. In each case, Moulton can apply whatever system or technique it takes to deliver the goods. UCC 128 labels? Subassembly? No problem!
Moulton will ship your products to your retail partners on time and help you avoid costly chargebacks resulting from incorrect order processing miscommunications.