Movember 1st, 2009
Electronic Retailer Interviews Moulton Logistics on how your fulfillment house can be a hidden profit center in their November Issue
Van Nuys, CA, November 1st, 2009 - Most direct response marketers view order fulfillment as a cost center. It's the ugly expense on the income statement that requires constant management to keep under control. This mentality is understandable. However, it can lead to missed opportunities and profits.
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October 20th, 2009
FTC's New Endorsement Guidelines: 6 Key Areas to Examine
Van Nuys, CA, October 20, 2009 - SUMMARY: The FTC's new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing.
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September 9th, 2009
Moulton Logistics Takes on Ab Circle, Completes Fast Track Direct-to-Consumer Market Launch
Van Nuys, CA, September 9, 2009 - Moulton Logistics Management and Direct Entertainment Media Group (DEMG) have announced the successful direct-to-consumer undertaking of Ab Circle. The new fitness product line launch represents the successful collaboration between DEMG, its Time Life licensed music and video enterprise, and Moulton Logistics. It is also DEMG's first step in its diversification strategy to become a major player in health and fitness, the top direct response market segment.
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September 1st, 2009
Moulton Logistics Announces "Rescue the Sale" As a New Addition to its Suite of Revenue Optimization Services for DR Merchants
Van Nuys, CA, September 1, 2009 - Moulton Logistics Management has announced the successful achievement of its enhanced program to develop a leading-edge Rescue the Sale program for direct response merchants.
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August 17th, 2009
Positec Advances With DRTV strategy and Moulton Logistics
Van Nuys, CA, August 17, 2009 - It was a great idea - to penetrate the retail power tool and home and garden market segments using a direct response (DR) strategy. Nine tumultuous months later, the team at Positec had found themselves in a great position: Tons of new customers, over $40M in new business, and a fair number of learnings about the DR industry.
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June 11th, 2009
Savvier Relies on Moulton Logistics for the Real-time Data, Comprehensive Analytics and Reporting Tools that Drive Success in Fast-Paced DRTV Industry
Van Nuys, CA, June 11, 2009 - Direct response marketing, DRTV in particular, is a fast-paced industry that requires the continual monitoring of every aspect of a campaign, from ad buys, inbound orders and customer service to time-in-transit, freight costs and return rates. That is why Savvier, LP counts on the integrated web-based campaign management and decision support platform from Moulton Logistics Management for real-time campaign management and optimization.
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May 12th, 2009
Moulton Logistics Management Doubles Capacity to Manage Growing DRTV Demand
Van Nuys, CA, May 12, 2009 - Moulton Logistics Management today announced the completion of its Van Nuys, California fulfillment center automation¡ªanother step in the company's swift roll-out facility expansion and automation strategy.
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May 5th, 2009
UltraFlex™ selects Moulton Logistics Management for Distribution and Call Center Customer Service of Hollywood's Mario Lopez workout product
LOS ANGELES - (May 5, 2009) - Hollywood's "ultra celebrity hard body" Mario Lopez, launches UltraFlex™, fitness product this weekend in major U.S. markets. The captivating DANCING WITH THE STARS celebrity and host of EXTRA is energized to be the chosen as the National Spokesman for UltraFlex™. This weekend marks the soft launch on TV in select cities (New York, Los Angeles, San Francisco, Miami, Boston, Dallas, Houston, Detroit, Cleveland, Milwaukee, Pittsburgh, Philadelphia, Columbia, Salt Lake City, and Indianapolis) and goes nationwide in about three weeks. Further, the Ultraflex product will air on television in 18 initial countries, including Canada, Australia, South Africa, Russia, New Zealand, South America and Europe.
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April 15, 2009
Moulton Logistics Launches Report Writer, Giving DRTV and Direct Response Marketing Clients the Power to Create Custom Reports Online and On-Demand
LOS ANGELES - (April 15, 2009) - Moulton Logistics, the direct response industry's leading provider of technology-enabled outsourced fulfillment, customer service and analytics services, has released Report Writer. The innovative web-based reporting tool allows DRTV and other direct response marketing fulfillment clients to quickly and easily create customized reports based on real-time data available via Moulton's robust analytics and reporting dashboard.
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March 30, 2009
Real-Time Analytics, Reporting Play Critical Role in Success of Moulton Logistics' DRTV Clients
LOS ANGELES - (March 30, 2009) - With shortened business cycles and a razor-thin margin for error at any stage along the order origination and fulfillment continuum, top performing direct response marketing firms like Savvier, LP understand the impact comprehensive real-time analytics and reporting can have on the success or failure of a DRTV campaign.
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March 23, 2009
Moulton Logistics' OrderVision™ Enables Direct Response Marketers to Remotely Manage Orders and Customer Service Calls
LOS ANGELES - (March 23, 2009) - With OrderVision™ from Moulton Logistics Management, the direct response industry's leading provider of fulfillment, customer service and direct response analytics software, DRTV and other direct response marketers need only an Internet connection to access and manage customer service operations for maximum performance and efficiency.
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March 16, 2009
SalesCenter™ from Moulton Logistics Provides 24/7 Inbound Order Management for Direct Response Marketers
LOS ANGELES - With SalesCenter™ from Moulton Logistics Management, the direct response industry's leading provider of fulfillment, customer service and direct response analytics software, DRTV and other direct response marketers can manage inbound orders online 24/7 from any call center anywhere in the world.
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March 13, 2009
Moulton Logistics Launches Live Chat to Meet the Online Customer Support Needs of its Direct Response Clients
Live Chat makes it easy and affordable for DRTV and other direct response marketers to tap into the power of onine customer support to increase sales, reduce website abandonment
LOS ANGELES - Live Chat, the new online customer supoort service from Moulton Logistics Mangement, helps DRTV and other direct response marketers increase online sales and improve customer retention by providing customers retention by providing customers with the ability to chat live online and on-demand with trained customer service agents.
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Feburary 13, 2009
Moulton Logistics' Campaign Manager Provides Direct Response Marketers with Self-Service Campaign Management, Advanced Marketing Analytics
LOS ANGELES - Moulton Logistics Management, the direct response industry's leading provider of technology-enabled outsourced fulfillment services, gives advanced marketers unprecedented real-time control over their direct response campaigns with the innovative moulton Campaign manager.
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January 27, 2009
Moulton Logistics' DRTV Dashboard Provides the Comprehensive, Real-Time Analytics Direct Response Marketers Need to Maximize Campaign Success
LOS ANGELES - Moulton Logistics Management, the direct response industry's leading provider of technology-enabled outsourced fulfillment services, puts comprehensive real-time analytics at the fingertips of direct response marketers with its robust DRTV Dashboard.
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December 2, 2008
Port Cargo Fee Postponed
BY DEBORAH CROWE
LOS ANGELES BUSINESS JOURNAL STAFF
LOS ANGELES BUSINESS JOURNAL STAFF
Citing the poor economy, the Long Beach Board of Harbor Commissioners voted to delay for at least six months the collection of a cargo container fee that would help fund road, rail and bridge improvements in the harbor area.
The fee is expected to be $10 to $18 per 20-foot container. Industry groups have said they feared the fee would encourage shippers to divert business to other ports. Both area ports have seen sluggish activity because of the global economic slowdown.
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April 1st, 2008
Positec USA selects Moulton Logistics to handle Direct-to-Consumer Fulfillment
Van Nuys, CA - Moulton Logistics Management, a full-service product fulfillment company, announced that it has been selected by Positec USA to provide Direct-to-Consumer fulfillment and customer service for its WORX? and Rockwell ? lines of power tools and outdoor products.
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December 07, 2007
Premier Mentoring Selects Moulton Logistics For Fulfillment Of A New Campaign Featuring Star Of A&E's 'Flip This House'
DRAPER, UT - Premier Mentoring, developer of highly successful, real-estate oriented campaigns featuring such spokespersons as Loral Langemeier, New York Times best-selling author, and Bob Diamond, real estate attorney and investor specializing in foreclosures and pre-foreclosures, is completing market testing of a new campaign featuring Armando Montelongo, star of A&E's extremely popular "Flip This House"
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November 30, 2007
Regal Ware Worldwide's AquaVie System Begins Second Year Of DRTV Marketing
Customer Care Call Center And 'rich Information' From Moulton Logistics Help Make Success Of Watercare Product
KEWASKUM, WI - Described as the first watercare product to become successful in the DR industry, the AquaVie Healthy Water System has enjoyed an initial year of strong consumer response and is now into its second year of marketing exclusively via DRTV.
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September 24, 2007
Moulton Logistics lives up to it's name
'Logistics' Now Plays Major Role in Fulfillment Business
VAN NUYS, CA - It's only natural that when you think of Moulton Logistics Management, you think of fulfillment. After all, Moulton has been in the fulfillment business for 40 years.
But the business has changed. Typical direct response products now are as likely to be seen at your nearest Wal-Mart as they are starring in an infomercial on your TV set. Either way, it takes logistics to get the products into the hands of a customer.
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September 17, 2007
There's more to Moulton Logistics than Fulfillment, says new Moulton President
Investing in technology key to continued leadership
VAN NUYS, CA - According to Anthony Sziklai, Moulton Logistics Management's newly appointed president, fulfillment and customer care providers today are much more than places you go when you need someone to pick, pack and ship your products to customers.
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September 4, 2007
Moulton Logistics announces management realignment
Founder Larry Moulton Assumes Chairman Title IT Chief, Tony Sziklai, Named President
VAN NUYS, CA- In a move in keeping with the company's longstanding focus on advanced technology, its tradition of integrity and its commitment to future growth, Moulton Logistics Management (MLM) has realigned its top management to better reflect its current position as one of the leaders of the fulfillment industry.
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March 14, 2007
Fein Power Tools credits Moulton Logistics' technology for role in Multimaster DRTV success
PITTSBURGH, PA - Chris Cable, President of Fein Power Tools, Inc., knew a good thing when he saw it, and he saw it ten years ago when he got his first look at what later came to be called the MultiMaster. At that time it was one of dozens of power tools in the line of his German parent company, C&E Fein, GMBH.
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