As a DRTV marketer, the decisions you make about fulfillment and shipping significantly affect your customer service cost.
DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.
Direct response marketing has a lot of profit-producing potential. However, to protect those coveted profits, you must discover ways to minimize shipping costs whenever possible.
