Ecommerce Cart Abandonment: Trends, Statistics, and Strategies

By Patrick Moulton | Mon, Aug 15, 2016

Empty shopping carts is akin to window shopping: a customer peruses through your website, adding items to the online cart system. They finish shopping, proceed to checkout, and then, for a number of reasons, decide to stop there.

An average of over 70% of online shopping carts are left before a purchase is made.

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Free Shipping Offer Strategies

By Patrick Moulton | Wed, Aug 10, 2016


Free Shipping Strategies

Free shipping is a great way to convince your customers to buy your products. For example, 78% of consumers pay for Amazon Prime just to get free two-day shipping. And at least 46% of online sellers claim that offering free shipping increased their profits. It is an important consideration when it comes to staying competitive in your business.

 

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What E-Commerce Retailers Need to Know About the New EMV Chip Credit Cards

By Patrick Moulton | Thu, Nov 12, 2015

Did you notice a credit card influx in the mail the last few months?  This credit card influx was due to new changes made in the payment processing industry, requiring U.S. credit card issuers and brick-and-mortar retailers to update their cards and terminals to the latest fraud protection requirements also known as EMV (an acronym for Eurocard, MasterCard, and Visa – the three companies behind the standard).

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Car Trunk Delivery: The Future of Direct-To-Consumer Shipping?

By Patrick Moulton | Fri, Jun 12, 2015

“75% of all consumer orders get delivered to the home, but 25% get delivered to alternative locations,” according to a 2014 UPS survey conducted by ComScore.  Those alternative locations include offices, carrier retail stores, retail outlets, and now lockers—but it overlooked an option: your car’s trunk.

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Two Key Reporting Differences Between DRTV Marketing And eCommerce

By Patrick Moulton | Thu, Aug 07, 2014

When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.

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