Empty shopping carts is akin to window shopping: a customer peruses through your website, adding items to the online cart system. They finish shopping, proceed to checkout, and then, for a number of reasons, decide to stop there.
An average of over 70% of online shopping carts are left before a purchase is made.
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Free Shipping Strategies
Free shipping is a great way to convince your customers to buy your products. For example, 78% of consumers pay for Amazon Prime just to get free two-day shipping. And at least 46% of online sellers claim that offering free shipping increased their profits. It is an important consideration when it comes to staying competitive in your business.
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Did you notice a credit card influx in the mail the last few months? This credit card influx was due to new changes made in the payment processing industry, requiring U.S. credit card issuers and brick-and-mortar retailers to update their cards and terminals to the latest fraud protection requirements also known as EMV (an acronym for Eurocard, MasterCard, and Visa – the three companies behind the standard).
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“75% of all consumer orders get delivered to the home, but 25% get delivered to alternative locations,” according to a 2014 UPS survey conducted by ComScore. Those alternative locations include offices, carrier retail stores, retail outlets, and now lockers—but it overlooked an option: your car’s trunk.
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When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.
