In the world of DRTV marketing, a big part of any product’s success is found in efforts made to elevate and differentiate your brand from competitors. Quality matters, on all sides of the equation, and works to help your company stand apart. DRTV customer service is simply no different.
When creating and conducting your DRTV marketing campaign, you need to hire multiple companies involved in the following three categories:
DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.
A successful direct response TV campaign is capable of opening the doors to profit-producing retail sales. In fact, typical direct response TV products that go to retail have the potential to sell an average of five to 10 units in retail for every one unit sold via infomercial.
Direct response marketing has a lot of profit-producing potential. However, to protect those coveted profits, you must discover ways to minimize shipping costs whenever possible.