As a DRTV marketer, reducing chargebacks a critical component to the financial health of your business. Essentially, chargebacks were created to protect consumers against spammers – and these chargebacks are heavily in favor of your customers.
As a DRTV marketer, the decisions you make about fulfillment and shipping significantly affect your customer service cost.
DRTV marketing has recently become a two-prong campaign: While traditional direct response marketing platforms (infomercials) supplement the promotion of your product to consumers, you ultimately want retailers to put your product on their shelves to generate even more buyer interest.
When it comes to DRTV marketing, order fulfillment and shipping is a nuanced, layered process. There are many variables that must come together seamlessly to deliver your customers a perfect purchasing experience.
