If you are selling a product in today’s competitive marketplace, you know that every differentiator counts. From lower pricing, additional features, better packaging, an engaging website experience and friendlier customer service, you want to stand out from your competitors and get the sale.
Nowhere is this more important than online, where consumers may easily leave your website in search of alternative products.
How A Warehouse Management System (WMS) Captivates Customers
One way to make your site stickier is to integrate your website with an order fulfillment company’s WMS to provide real-time inventory and order status information.
Integration with a WMS allows you to improve customer service by presenting your consumers with updated, real-time information on product inventory. This transparency into your warehouse operations gives customers a greater sense of control and trust in your services. The ability to track orders throughout the order fulfillment and shipping process makes them even bigger fans, because they’re kept in the loop and constantly updated.
Why Warehouse Management Software Equals ROI
Obviously, when you’re improving customer retention rates, you’re already experiencing a return on your investment (ROI). However, with the right WMS implemented into your warehouse operations, you also stand to increase productivity (and profitability) in the following ways:
- Increased inventory accuracy
- Increased order fulfillment capacity (with same staffing)
- Improved order fulfillment accuracy
- Improved ability to meet customer-specific requirements
- Reduced order pickup times
- Improved order fulfillment speed
- Increased inventory turns
Implementing a real-time WMS allows for increased productivity, where you’re getting more out of every dollar you spend on labor. This overall process improvement also means you’re ultimately making better use of your warehouse space.
Through better inventory control, your WMS gives you greater visibility to stock more of what the people want and less of what’s not moving off of your warehouse shelves. The end result: fewer errors, faster order fulfillment and a reduction in customer inquiries.
Your WMS Should Integrate Seamlessly With Your Current ERP
Integration with a WMS involves web services and a series of out-of-the-box application program interfaces (APIs). These APIs feature functions for services such as:
- Looking up inventory availability of a particular SKU
- Tracking order status as it’s processed, picked, packed and shipped
- Tracking the final delivery of an order using the carrier’s tracking number
- Status on returns used by the customer service department to issue credits
Most web programmers know how to connect to a web service API, so the critical steps involved include getting the API documentation, access credentials and a sandbox for testing out the WMS platform.
However, with the right WMS, you should never have to reinvent your current infrastructure, systems or procedures. The system should be capable of configuring to meet the changing needs of your business as technology continues to evolve.
Ready to learn more about how investing in a warehouse management system improves processes and increases your profit potential? Call 800-808-3304 or click here to speak with a WMS expert at Moulton Fulfillment.