Van Nuys, CA, September 1, 2009 - Moulton Logistics Management has announced the successful achievement of its enhanced program to develop a leading-edge Rescue the Sale program for direct response merchants.
It was in 2007 that the Moulton management team recognized the company's need to deliver an extended suite of services that would provide additional opportunities for DR merchants to drive profits to their bottom line. Moulton's DR Revenue Optimization Suite combines on-line and off-line strategies to meet those objectives. A key component of the overall suite, the Rescue the Sale program addresses the problem of returns and cancellations in the multi-channel marketing industry.
According to J. Schmid & Associates, market studies indicate that the value of returns in the multi-channel consumer marketplace represents between 3-10% of revenue, with cancellations representing an additional 1-5% of revenue depending upon the consumer category.
"We saw this problem as a huge opportunity for direct response merchants to recapture lost revenue and have it flow right to their bottom line," said Tony Sziklai, President of Moulton Logistics Management. He added, "Our customer service center and its service-oriented culture was perfectly positioned to recapture this lost revenue and deliver it back to our clients."
"Results from the first two years of the Rescue the Sale program have averaged a stunning 60% recapture rate," continued Mr. Sziklai, "and some of the merchants in the program have seen a seven figure infusion of cash from this process. For our merchants who have already paid for the product, marketing and logistics expenses this additional profit is welcome news!"
Patrick Moulton, Director of Marketing, explained that Moulton's success in developing this program was based on applying good management strategies and common sense. "Our process uses dedicated agents that have been vetted through state-of-the-art job competency models, and are thoroughly trained to uncover and resolve customer objections," he said. "Combined with our technology platform that provides real-time transaction history, our staff has the tools it takes to deliver these unparalleled results."
"The process was three years in the making," added Eileen Fraser, Moulton spokesperson and a major collaborator and architect who worked behind the scenes with Moulton senior executives in designing the process and achieving the groundbreaking results. "But the results are proof positive that we have met and exceeded our program goals."
James Kunitz, President of Core Rhythms, a Moulton Logistics client, agrees. "Since the inception of the program in 2007, Moulton Logistics has delivered $1.3M back to our company," Mr. Kunitz said, adding, "The program results have surpassed all of our expectations, and continue to reinforce our decision to work with the team at Moulton Logistics."
About Moulton Logistics Management (www.moultonlogistics.com)
Los Angeles, CA-based Moulton Logistics Management is one of the leading providers of state-of-the-art order fulfillment, call center and integrated logistics services to direct response, retail and multi-channel merchants. For over 40 years Moulton has been delivering turnkey, technology optimized services and solutions and now offers its award winning SaaS, web based platform DRTV Marketer Pro software suite that provides Moulton clients with real time visibility, integrated reporting and decision support tools for managing sales campaign activity, fulfillment and call center services, supply chain and inventory pipelines.
About Core Rhythms
The Core Rhythms programs, created by champions Jaana Kunitz and Julia Powers, offer revolutionary weight loss exercise curriculum incorporating dance moves designed to make for a healthier you. Core Rhythms dance moves target the core, affecting upper abs, middle abs, lower abs, oblique's and back to provide a 360กใ total core workout; all while being swept away by the fun of dance.
