January 27th, 2009 - Los Angeles, CA - Moulton Logistics Management, the direct response industry's leading provider of technology-enabled outsourced fulfillment services, puts comprehensive real-time analytics at the fingertips of direct response marketers with its robust DRTV Dashboard.
"A break-down at any point along the fulfillment continuum can spell disaster for a DRTV campaign," said Anthony Sziklai, President, Moulton Logistics Management. "Our DRTV Dashboard is a 'disaster prevention' tool. It provides marketers with real-time, always-on access to the comprehensive data they need to monitor and respond to issues before they jeopardize the success of a campaign."
A key component of Moulton Logistics' fully integrated web-based campaign management and decision support platform, the DRTV Dashboard provides a full array of analytics tools and real-time data feeds that allow marketers to generate a comprehensive snapshot of current campaign performance, or drill down into specific elements.
The Dashboard lets marketers produce customized reports on every aspect of their campaign, with information presented in both graphic and numeric formats. Drop down menus allow for easy sorting and searching based on a range of criteria, including order type and status, source, call center location and individual agent, shipping location, freight usage, returns, etc. On-demand reports can be viewed online or exported into a variety of formats.
With the robust tools provided by the DRTV Dasboard, marketers have one-click access to the analytics they need to:
- Audit individual performance or conduct side-by-side comparisons of telemarketing, web and other order sources
- Conduct quality assurance auditing on customer service calls
- Establish continuity trends, including accumulation and retention by leg
- Track customer retention and lifetime value, including up-sells and purchases made through multiple media channels
- Measure time-in-transit, from incoming order receipt to delivery
- Perform inventory forecasting based on historical usage with user defined variables
- Manage retail orders and track electronic data interchange (EDI) transactions
"One of the most exciting and innovative features of the DRTV Dashboard is the ability to access the back-end metrics marketers need to analyze media performance and establish true media efficiency ratios and costs per order," said Sziklai. "In the past, collecting this information was nearly impossible, especially for multichannel campaigns. The DRTV Dashboard automates the process, providing marketers with the granular data and analytics tools they need to efficiently and accurately gauge real-time performance and, when necessary, make adjustments on the fly to maximize the return on their media investments."
Through the DRTV Dashboard, marketers can create a custom media file map that tracks the unique aspects of each media buy. These include media type, unique market and media name or code, unique phone numbers or URLs, run dates and times, number of spots scheduled and cleared, cost of each media, buy, creative, rotation, daypart, television program, etc.
They can then generate real-time reports on performance by media type, market, station/outlet, run dates, etc. and receive a detailed analysis of media metrics, including buyer, station, orders, advertisement, totalsales, media costs, cost-per-order (CPO) and media efficiency ratio (MER). The report also analyzes back-end rates based on orders shipped, declined, cancelled, returned, reshipped and bad debt. Finally, it determines the true media metrics based on true sales, advertisement, CPO and MER.
"By creating one central repository for campaign data that would otherwise be spread out across multiple ventors, the DRTV Dashboard gives marketers the analytics, tools they need to accurately measure campaign performance," said SZiklai. "The end result is improved efficiencies, streamlined operations and maximized revenues."
In addition to the DRTV Dashboard, Moulton Logistics offers its direct response clients the Moulton Campaign Manager, a comprehensive web-based DRTV campaign management tool for advanced marketers. Inaddition to complete management and distribution of creative assets, Campaign Manager allows marketers to set up and manage offers, SKUs and bills of materials (BOMs), develop and edit call center scripts and create templates for email confirmations and contact center responses.
About Moulton Logistics Management
Based in Los Angeles, Moulton Logistics Management (www.moultonlogistics.com) utilizes advanced technologies to provide the direct response marketing industry with turnkey direct-to-consumer fulfillment, retail distribution, state-of-the-art customer service contact centers and web-based DR analytics software. Central to Moulton's offerings is a fully integrated web-based platform that empowers clients to manage all aspects of their campaigns in real-time, providing full back-end visibility and campaign optimization. With 40+ years of experience, automated operations and bi-coastal distribution centers, Moulton Logistics is the one-stop solution provider for the direct response industry's outsourcing needs.
