November 30, 2007 - KEWASKUM, WI - Described as the first watercare product to become successful in the DR industry, the AquaVie Healthy Water System has enjoyed an initial year of strong consumer response and is now into its second year of marketing exclusively via DRTV.
"The AquaVie system is really the same process that Mother Nature has always used to purify water" says Jim Buell, Group Vice President of Regal Ware Worldwide (RWW), the Aqua Vie marketer.
According to Buell, the process does two things. It produces water vapor that is 99% contaminant free. Then it re-introduces calcium and magnesium, minerals that have been shown to improve heart health when consumed in water.
"It's called the hydrologic process," said Buell, "and we've captured it in a countertop appliance."
The importance of replacing minerals lost during the purification process became apparent to RWW after the World Health Organization researched over 50 epidemiological studies published by scientists over the last 30 years. Most have shown a correlation between minerals in water and heart health.
After reviewing the research RWW decided it would rather be selling remineralized water than selling non-remineralized high purity water that could possibly cause heart issues down the road.
"Besides, customers tell us mineralized water tastes better," said Buell,
The Aqua Vie Healthy Water System is promoted via a long form infomercial and is being offered on a 30-day absolutely no risk trial basis. Sales have been phenomenal reports Buell.
While actual warehousing and physical product fulfillment is being handled by RWW, Customer Relations Management, credit card processing "and the rich information analysis they're so good at" is the responsibility of Moulton Logistics.
"With Moulton, It's nice to not have to worry about whether your backend systems are working properly, so you can concentrate on the revenue producing side of your business," said Buell.
"I'm especially pleased with Moulton's "Dashboard" feature. I truly believe it's what helps me retain the maximum possible amount earned by the product sales."
