SEPTEMBER 24, 2007 - VAN NUYS, CA - It's only natural that when you think of Moulton Logistics Management, you think of fulfillment. After all, Moulton has been in the fulfillment business for 40 years.
But the business has changed. Typical direct response products now are as likely to be seen at your nearest Wal-Mart as they are starring in an infomercial on your TV set. Either way, it takes logistics to get the products into the hands of a customer.
"It doesn't matter whether we're handling an order for a single consumer or a huge shipment to a major mass merchant," says Moulton President, Anthony Sziklai. "Today it's necessary to master outbound logistics for both Business-to-Consumer and Business- to-Business shipping."
To accommodate the large volume of shipping Moulton deals with daily, it has established locations on both coasts to keep freight costs down and time-in-transit to a minimum. It's possible to stock inventory on both coasts and manage the containers and/or intermodal transportation to both locations.
Individual orders from consumers placing orders from direct response infomercials, TV and radio spots, Websites and shopping channels amount to tens of thousands daily. This high volume puts Moulton in a position to negotiate highly favorable shipping rates.
As for Business-to-Business distribution, Moulton is established on an EDI basis with dozens of major retail chains and regularly ships to some of the largest retailers in America, including Wal-Mart, Lowe's, QVC and JCPenney.
Retail fulfillment at this stage is extremely deadline sensitive. EDI means that every step of the delivery process will precisely conform to the detailed electronic shipping requirements of the retailer, thus avoiding costly chargebacks that can result from incorrect order processing.
"I really think that having "logistics" as part of our name helps sharpen our performance in this vital area of our business," said Sziklai. We love it when clients tell us, 'you know, there's more to Moulton than fulfillment.' "
