AUGUST 17, 2006 -- VAN NUYS, CA - Moulton Logistics Management of Van Nuys, CA has been appointed by ALCiS Health, Inc. to provide fulfillment for ALCiS' new line of products related to ALCiS® Daily Relief™, the firm's highly successful pain relief product.
Moulton has handled fulfillment for ALCiS Daily Relief since its introduction a little over a year ago.
ALCiS Daily Relief is a topically applied cream which uses advanced patented technology to deliver active ingredients that relieve everyday aches, pains, and muscle and joint stiffness.
ALCiS Daily Relief is classified as an over-the counter topical analgesic. Consumers can purchase the product directly from ALCiS online (www.alcis.com) or via information provided in ALCiS TV and print advertising.
The product is promoted by a combination of long-form DRTV and a national print schedule now running in a number of weekly and monthly publications ranging from Newsweek to Prevention.
The infomercial features John Massey, MD, a Stanford University-trained pain specialist and partner in the well-known Bay Area Pain and Wellness Center. The commercial offers a three-month supply of the pain relief product plus ten free samples for $99.90, plus S&H.
ALCiS is preparing to introduce an extended line of therapeutic products that will include a body soak, body scrub, foot rub and body lotion.
According to Brian Berchtold, ALCiS President and CEO, the key to the success of ALCiS Daily Relief is that ALCiS has been able to earn the confidence of physicians specializing in pain relief nationwide.
"We knew that people would be skeptical about our product and knew they would ask their doctor about it," said Berchtold. "So our task was to develop a relationship with medical opinion leaders, earn their respect and encourage them to recommend ALCiS Daily Relief to their patients."
To accomplish this task, ALCiS made a special effort over many months to interact with pain specialists as an exhibitor at their professional conferences. This strategy has exceeded all expectations. Presently, over 2,000 physicians, pain specialists, rheumatologists, and orthopaedic surgeons -- are sampling the ALCiS product.
What makes ALCiS Daily Relief different from other pain relief products, says Berchtold, can be summed up in three words: "It really works." The key to its effectiveness is advanced patented, microscopic "envelopes", known as liposomes which deliver the ingredients for pain relief. These liposomes penetrate the skin layers quickly and deeply, providing long-lasting relief without skin irritation.
Product fulfillment is being provided by Moulton Logistics Management of Van Nuys, CA.
"Moulton is an excellent fit for us," said Mark Lemma, ALCiS Chief Financial Officer. "Not only can they handle our direct-to-consumer business, but they are also highly capable of providing the services we'll need for our anticipated retail launch.
"This is a real benefit to ALCiS, as we can focus on our business and not worry about fulfillment as we change and grow."
