Apr 3, 2006 - Van Nuys, CAMoulton Logistics has been appointed by Cesar Millan, Inc. to fulfill "People Training for Dogs," the first DVD featuring dog behavior expert, Cesar Millan.
The DVD, which has been described as a common sense guide to understanding the basics of dog behavior, covers such topics as understanding the nature of the pack, giving rules, boundaries and limitations and why the walk is important.
According to Jim Milio, whose production company MPH Entertainment co-produces the Dog Whisperer TV series with Emery/Sumner Productions, "The DVD is a must-have for anyone who loves dogs and wants to learn how Cesar's methods have been so successful.
"As a dog behavior expert, Cesar has an uncanny ability to get to the root of issues with dogs and their owners. He likes to say that he 'trains people and rehabilitates dogs.' "
The TV series, now in its second year is seen on the National Geographic channel Fridays at 8P.M. Eastern and Pacific time.
"The National Geographic channel is seen in 60 million homes nationally," said Milio. "When the Dog Whisperer's second season launched, it was one of the highest rated series premieres in the entire history of the channel."
The DVD, which sells for $29.95, is being promoted on the Cesar Millan website as well as via a 10-second tag on the TV series.
Moulton first came to the attention of Dog Whisperer producer Kay Sumner via the Web.
"We followed up with a visit to their facilities and liked what we saw right away," said Milio. "Their technology was most impressive, and we felt a lot of confidence in the people who would be handling our account."
The show premiered in September, 2004, but sales of the DVD really kicked into high gear when the second season premiered. "It was gratifying to know that Moulton had the ability to ramp up and escalate from a modest scale to a grand scale quickly and smoothly," added Milio.
