NOVEMBER 15, 2005 – Van Nuys, CA – A bold initiative to tailor a package of fulfillment services to the special needs of DM marketers in the pre-launch and initial-launch stages of the marketing cycle has attracted 23 such marketers to Moulton Logistics Management in just under 120 days.
“It’s no secret that in the initial stages of a DR program launch, testing and tweaking is required to determine the viability and likely outcome of a campaign,” says Joel Crannell, Moulton’s Sales V.P. “In many cases campaigns within this time period are pulled for re-analysis and reworking.”
“It’s not unheard of for a program to air, be temporarily withdrawn, revised and tested again,” adds Crannell. “From our years of experience, we have found that most marketers are reluctant at this point to commit to a long term contract and to a fulfillment program fee with a monthly minimum.
“Yet, there are front end fixed costs that a fulfillment company incurs whether or not a program is successful.”
Enter the new Moulton Logistics Starter/Test program, a package of fulfillment services and functions that creates a classic Win-Win situation for Moulton and its clients.
For clients, the starter package provides the benefit of knowing exactly what their backend startup costs will amount to, with no fear of encountering financial “surprises” in the midst of all the uncertainties of the launch period.
Because the package covers all one-time setup costs, Moulton benefits from a simplified transition period between testing and launch and can begin performing fulfillment and CRM services with virtually no time lost and no duplication of effort.
The package includes a full range of services including customer service training, setup of telemarketer and merchant processor liaison, merchandise reception and inventory control, order processing and shipping, account management, returned order management and web access to Moulton’s sophisticated 24/7 online reporting system.
To date, the Starter/Test program has attracted 23 new accounts, including marketers of all sizes and levels of experience, from sophisticated national marketers to relative “newbies.”
The variety of product and service areas covered is impressive, spanning such diverse categories as neutriceuticals, DVD collections, fitness equipment, holiday products, educational games and housewares.
“We’re delighted to be able to offer this special package to accommodate the many contingencies that occur during the initial marketing period, when every dollar counts,”
summarized Crannell. “And as sales volume grows, both we and the marketer can make a seamless transition to a standard compensation structure that benefits both of us.”