May 20, 2005 - Van Nuys CA Fulfillment for the Body By Jake Cardio Cruiser, an entirely new kind of cardio workout machine, has been awarded to Moulton Logistics Management of Van Nuys, California.
The Cardio Cruiser has a unique design that combines the powerful cardio and body-sculpting movement of three of the most popular gym machines. It provides the comfort of the recumbent bike, the upper body toning motion of the elliptical machine and the lower body action of the stair mill.
The product, which is the result of a one-year effort to develop and perfect an entirely new kind of cardio workout machine, is being promoted via a 30-minute infomercial featuring Jake Steinfeld, of Body By Jake fame. The Cardio Cruiser has also experienced great success on the Home Shopping network where it is scheduled to appear soon for the fifth time this year.
According to company president Phil Scotti, while the product may be available via retail outlets at some point, it is currently sold only through direct response channels, including the Web.
Cardio Cruiser is being offered on a first payment, 30-day-trial basis for $49.95, with results guaranteed or money will be refunded.
Fulfillment is being handled by Moulton Logistics.
"Moulton has done such a good job with our Ab Scissor product, we felt very comfortable offering them the responsibility for Cardio Cruiser,” said Scotti. “Presently, Body by Jake is looking for more product opportunities within the direct response community, and we believe Moulton has the capabilities to properly handle our growing array of DR products."
