April 29, 2005 – ChampionsGate, FL – David Leadbetter, considered to be the world's foremost name in golf instruction, with 27 academies in 13 countries worldwide, has selected Moulton Logistics Management (http://www.moultonlogistics.com) to provide fulfillment for the David Leadbetter "Swing Setter" practice club (www.SwingSetter.com).
Leadbetter, author of best-selling golf instruction books is also the producer or co-producer of over 40 TV programs and instructional videos. According to Jeremy Aisenberg, Ledbetter's Vice President of Business Development, the Swing Setter was invented by Leadbetter several years ago, with Leadbetter personally overseeing design, development, engineering and quality control.
"He wanted to be able to personally assure that golfers at all levels could benefit from using the Swing Setter and that it truly reflected his teaching philosophy." said Aisenberg. "In a sense, it's a way to provide access to a lesson from David, himself."
The Swing Setter incorporates the four fundamentals of the David Leadbetter teaching philosophy--Grip, Plane, Release and Tempo--and was designed with four unique components that build and maintain a consistent swing. One conveniently places a golfer's hands on the club perfectly every time. Another allows golfers to view their swing plane. A third enables golfers to easily see their club face position throughout the entire swing, while the fourth promotes a proper wrist motion on the backswing.
The product made its TV debut on February 22, via an infomercial featuring David, Nick Price and many other top touring pros. It tested well and has since rolled out nationally.
The Swing Setter sells for three payments of $39.95, or $119.85, plus shipping and handling. The first shipment sold out four times faster than expected and was 7,000 units backordered shortly after the TV introduction. Plans call for the product to be distributed through golf retailers this summer, and orders have already been received from every major sporting goods retailer in the country.
Fulfillment is being handled by Moulton Logistics of Van Nuys, CA.
"We did a huge amount of research and spoke to pretty much every fulfillment house in
the business," said Aisenberg. "Moulton offered us a tremendous assortment of
services, plus great value. They provided all the basics we needed, as well as the
ability to immediately respond to an almost unlimited amount of 'surprise' orders when
they came flooding in."
